Note re: social media posts during Align Technology Global Faculty Meeting

Dear Faculty Member:

We are so excited to have you in London this week and look forward to the next few days together. We appreciate that many of you like to share your experiences and travels on your social media platforms, and we ask that you keep a few important points in mind if you decide to post during the faculty meeting:

  • Align is a global publicly traded medical device company that is subject to complex laws, regulations and standards in the countries where we do business. These impact how we communicate, promote, market, advertise, and talk about Align. These also impact how third-party business partners working on behalf of Align (like Align Global Faculty) may speak or post publicly about Align.

  • The information we will discuss during the faculty meeting is confidential and protected by your non-disclosure agreements. Even something that may seem well known or minor may represent sensitive information. Please do not post anything that shows or references slides, on-screen images, or content of any kind from our sessions. 

  • We know that our networking time outside of meetings is often as important as our time in sessions. Please consider what is pictured in your photos and backgrounds, especially at receptions and dinners. 

  • Please be aware that faculty members will be attending from all regions; however, this meeting will not include the entire faculty, due in parts to constraints on group size. 

  •  In general:

  • Be truthful and accurate. 

  • Be empathetic and respectful.

  • Do not discriminate, harass, offend or otherwise be inappropriate or unprofessional.

  • Do not make false or exaggerated statements.

  • Do not disclose any private or medical information.

  • Specifically, when posting about Align:

  • Be transparent about your relationship with Align.

  • Do not disclose any Align non-public, confidential, or competitive information. 

  • Do not post content that suggests unapproved uses of Align products. 

  • Do not share, communicate, or comment in anyway on Align competitors; potential Align competitors; or their products or services.

  • Please use the hashtags #AlignTech, #Invisalign or #iTero when posting about Align to help us track our reach.

Thank you!